+14.6yds
Average carry gain after iron fitting
Performance Lab · Plano, TX
The 71° angle that changes everything.
Custom club fitting, in-house build, and tour-level coaching — engineered around your swing data, not a sales quota.
- MGSTop 100 Club Fitter 2022 · 2023
- GDGolf Digest Best Places to Get Fit
- ★4.9 / 2,180 verified reviews
Audited performance data
The numbers our fitters are held to.
Aggregated from 2,832 completed fittings between January and December 2023, audited quarterly by an independent data partner.
−21%
Tighter dispersion vs. off-the-rack set
11,400+
Total fittings completed since 2014
4.9★
Average across 2,180 verified reviews
Fitting workflow
Discover. Build. Deliver.
A 75-minute, three-phase appointment that ends with a club in your hand and a data report in your inbox — not a sales pitch.
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Interview & baseline capture
Your fitter interviews you on ball flight tendencies, shot shape preferences, and course conditions. Baseline swings captured on Trackman 4 and Quintic Ball-Roll.
DELIVERABLE Baseline Data Report (PDF) -
Shaft & head iteration
Up to 12 head and shaft combinations tested against your baseline. Loft, lie, swing weight, and grip spec dialed in. No manufacturer quota — only what moves your numbers.
DELIVERABLE Recommended Spec Sheet (signed by fitter) -
In-house assembly & on-course plan
Your master builder assembles the set in our Plano lab. You receive finished clubs plus a 6-week on-course implementation plan built with your coach.
DELIVERABLE Finished clubs + 6-week performance plan
$200 – $450
Per fitting, credited toward custom build
Reserve a session
Why 71 Golf
A premium fitting is a system, not a launch monitor.
Four capabilities that no big-box retailer, country-club shop, or single-brand rep can replicate under one roof.
Dual-validated launch data
The only regional studio pairing a 4-camera Quintic Ball-Roll system with a Trackman 4. Every shot is cross-checked on two independent systems — what one misses, the other catches.
- Trackman 4Launch · Spin · Club path
- Quintic Ball-RollRollout · Skid · Side spin
1,200-SKU shaft library
Including rare Miura, Graphite Design, and Project X tour-issue prototypes. If a shaft exists in the U.S. distribution channel, we likely have it on the wall.
Independent — zero quota
We carry no manufacturer sales targets. Our fitters recommend the head, shaft, and grip that move YOUR numbers — not the model on this month's promotion.
PGA Master Staff fitters & master builders
7 PGA-certified fitters led by founder Mark Reynolds — a Titleist Master Staff Fitter with 19 years on the PGA fitting circuit. 3 master club builders in our Plano lab. Same-day turnaround on 8 of the most popular head/shaft combinations.
Signature Series
The same lab that fits your clubs also builds tour-level wedges.
Our Signature Series wedges are forged in-house, finished to spec by our master builders, and currently in the bags of 47 mini-tour and PGA Champions Tour professionals. This is not rebranded off-the-rack product — every grind is a Mark Reynolds original, prototyped against launch-monitor data and refined across three tour seasons.
- 47Tour pros playing a Signature Series wedge
- 3Grind profiles (S · C · X)
- 3.2 daysAverage build turnaround
PGA professionals & wholesale accounts
Refer students for data-driven fittings, access our wholesale shaft and grip catalog, and integrate the 71 Golf build lab into your own coaching workflow. Approved vendor for 3 NCAA Division I programs.
Apply for a coach accountCorporate retreats & demo days
Book the studio for executive team-building, customer appreciation days, or product launches. Full-service event staffing with on-site Trackman bays and branded club builds available as take-home gifts.
Inquire about private events
Verified outcomes
What 14.6 yards actually feels like.
"I gained a full club and a half of carry on my 7-iron. The data report was honest about where my old set was hurting me — not just where the new one was better."
"I've been fit at big-box stores twice. 71 Golf was the first shop that showed me the dispersion numbers on screen and let me watch the shot pattern tighten in real time."
"The Signature Series 60° wedge has replaced three different Vokeys in my bag. The grind Mark picked for my steep angle of attack is genuinely different — not a marketing rebrand."
Visit the studio
4711 Preston Road, Suite 220. Plano, Texas.
12,400 sq ft of fitting bays, build lab, and coaching studio — all on one floor, all under one roof. Walk-ins welcome for retail, appointments required for fittings.
- Mon – Fri
- 9:00 – 19:00
- Saturday
- 8:00 – 17:00
- Sunday
- By appointment